How to Set Up Instagram Shop

An Instagram Shop helps to improve your business sales because it offers a perfect shopping experience for buyers. It does not matter if you are a small business or an established brand, this article is going to guide you through each and every step needed for setting up your Instagram Shop as well as selling directly from your profile.

Why Set Up an Instagram Shop?

Instagram is among the largest social media platforms; it has more than a billion active users. Creating an Instagram Shop allows you to

• Show your items directly on our profile.
• Customers can view and buy from the app itself.
• Get the most out of Instagram’s Awesome Algorithms and Ads Targeting.

Prerequisites for Setting Up an Instagram Shop

Before starting this tutorial ensure you have the following

• Instagram Business Account
• An existing product catalog.
• Your website or online store with your products
• The merchant agreement by Instagram and the commerce policies.

Step 1: Convert to a Business or Creator Account

If you haven’t already, switch to a Business or Creator account:

1. Go to your Instagram profile.
2. Tap the three lines in the upper-right corner and select Settings.
3. Tap Account and choose Switch to Professional Account.
4. Select Business and follow the prompts.

Step 2: Connect Your Instagram Account to a Facebook Page

Instagram Shops are managed through Facebook’s Commerce Manager. To link your Instagram account to a Facebook Page:

1. Go to your Instagram profile.
2. Tap Edit Profile.
3. Under Public Business Information, select Page.
4. Choose the Facebook Page you want to connect or create a new one.

Step 3: Set Up a Product Catalog

Your products need to be part of a catalog, which is a file that contains details about the products you sell. You can set this up via Facebook Business Manager:

1. Go to Business Settings in Facebook Business Manager.
2. Click on Data Sources and select Catalogs.
3. Create a new catalog or select an existing one.
4. Add your products to the catalog manually or via an e-commerce platform like Shopify, WooCommerce, etc.

Step 4: Submit Your Account for Review

Instagram will need to review your account before you can start selling. Here’s how to submit:

1. Go to Settings in your Instagram app.
2. Tap on Business and then Set Up Instagram Shopping.
3. Follow the steps to submit your account for review.

The review process may take a few days. You will receive a notification once your account is approved.

Step 5: Turn On Shopping Features

Once approved, you can turn on shopping features:

1. Go to Settings in your Instagram app.
2. Tap on Business and then Shopping.
3. Select the product catalog you want to connect to your account.
4. Tap Done.

Step 6: Tag Products in Your Posts and Stories

Now that your shop is set up, you can start tagging products in your posts and stories:

1. Create a new Instagram post or story.
2. Tap Tag Products and choose the product from your catalog.
3. Share your post or story.

Step 7: Optimize Your Shop and Start Promoting

To make the most out of your Instagram Shop:

• Use high-quality images and engaging product descriptions.
• Promote your shop through Instagram ads, stories, and collaborations.
• Regularly update your product catalog and posts to keep your audience engaged.

Common Issues and Troubleshooting

1. Account Not Approved

If your account is not activated, then be sure to:

• Your products must meet Instagram commerce policies
• You have a verified domain.

2. Products Not Showing

Before your products show in the results of searches:

• Make sure your catalog is synced correctly.
• Be sure to set your products as “in stock.”

Conclusion

It can help you to tap into your audience right where they hang out regularly, by setting up the Instagram Shop. If you follow along with this guide, you will be able to make shopping easy on your followers. Also, remember to update your shop and utilize Instagram’s features for maximum product promotions.

FAQs