Getting your Facebook and Instagram accounts linked to each other can be pretty useful for cross-posting and linking social accounts, but there could also be a number of reasons that you might want to break these links. This one is especially useful if you have other IGTVs related to a different content strategy and for better privacy unlinking Facebook and Instagram cannot hurt anything. so follow along with this How to Unlink Facebook and Instagram guide today. Let’s dive in!
Table of Contents
Step-by-Step Guide to How to Unlink Facebook and Instagram
Using the Instagram App
- Open Instagram App: Start by opening the Instagram app on your smartphone.
- Go to Your Profile:
- Tap on your profile picture at the bottom right corner of the screen to go to your profile.
- Access Settings:
- Tap on the three horizontal lines (menu) at the top right corner.
- Select Settings from the bottom of the menu.
- Navigate to Accounts Center:
- Scroll down and select Accounts Center.
- Here, you will see all linked accounts and profiles.
- Manage Connected Accounts:
- In the Accounts Center, tap on Accounts & Profiles.
- Select the Facebook account you want to unlink.
- Unlink Facebook:
- Tap Remove from Accounts Center.
- Confirm your choice by tapping Yes, Remove.
Using the Facebook App
- Open Facebook App: Start by opening the Facebook app on your smartphone.
- Access Settings:
- Tap on the three horizontal lines (menu) at the top right corner (Android) or bottom right corner (iOS).
- Scroll down and select Settings & Privacy.
- Tap on Settings.
- Find Instagram:
- Scroll down to the Permissions section.
- Tap on Apps and Websites.
- Manage Connected Accounts:
- Tap on Logged in with Facebook.
- Find and select Instagram from the list.
- Unlink Instagram:
- Tap on Remove App.
- Confirm your choice by tapping Remove.
Using a Web Browser
- Log into Instagram: Open the web browser you normally use and go to the Instagram website. Log into your account if you haven’t already logged in.
- Go to Profile Settings:
- Click on your profile picture at the top right corner.
- Select Settings from the dropdown menu.
- Access Accounts Center:
- In the left-hand menu, click on Accounts Center.
- Select Accounts & Profiles.
- Unlink Facebook:
- Click on the Facebook account you want to unlink.
- Select Remove from the Accounts Center and confirm your choice.
Why Unlink Facebook and Instagram?
let’s understand why you might want to unlink these accounts.
1. Privacy Concerns
It gives you better control over what personal information gets shared between the two platforms. If your accounts are unlinked now, then No Problem, and this can be beneficial as a privacy guard, especially to those who are worried about their sharing and tracing of data.
2. Separate Content Strategies
- Tailored Content for Each Audience: The demographic of users and their interaction style differs between Facebook & Instagram. By unlinking your accounts, you can customize those messages to the native audience of each network for optimal engagement and impact.
- Diverse Posting Styles: You may like to post visual content on Instagram and long elaborate posts on Facebook. It can be easier to keep these various posting styles unique and separated by not mixing them into the same account by linking them.
3. Account Management
- Streamlined Processes: To manage your account by yourself can streamline work operations. You only need to learn about the specific API and best practices of each platform without worrying about cross-posting issues.
- Focused Analytics: When you break it down per platform, the analytics reports can provide more distinct information on what resonates most with each audience segment. This will allow you to finetune your approaches and help establish a social media footprint in a better way.
What Happens After Unlinking?
- Posts Will Not Cross-Post: Now all of the photos and videos that you share on Instagram you have to upload them separately on Facebook. This lets you generate content that is specific to different platforms and interact with each audience differently.
- Separate Logins: You have to log in with different accounts. That means you need to manage your login credentials for each account separately, thus reinforcing better security practices.
- Independent Ad Accounts: Any ad campaigns being run on any two of the platforms will be managed separately. This allows you to maximize your advertising spend on each platform by making adjusting and optimizing every campaign which leads to the performance metrics of the platform.
Conclusion
All you need to do is go into the settings of either app or you can also go through a web browser and unlink Facebook from Instagram. By using the steps mentioned above, you are free to manage them separately and control them. That is not for just content strategy but also protects privacy.
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